There is a huge overlap between creativity and simplification. There is a need to find alternative and new ways of doing things. This design thinking demands creativity.
Simplicity is a value, a habit and an attitude of mind as much as it is a process. If you are not prepared to accept something unless it is simple, then you go on thinking. If you accept something complex because you have no feeling for simplicity, then your outputs will tend to be complex. This simple consideration can determine whether the output is simple or not. You are unlikely to be a good cook unless you have a palate sensitive enough to taste what you have prepared. Your willingness to reject things which are too complex will mean that you spend more thinking time trying to make things simple. You end up putting more energy into simplifying.


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