There is a huge overlap between creativity and simplification. There is a need to find alternative and new ways of doing things. This design thinking demands creativity.
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- The de Bono Institute is dedicated to making a small but significant contribution to building a better place for life, work and play. We aim to inspire brave and creative ideas, helping people to think their way to a better future through innovation, creativity and design.
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What is Lateral Thinking™?
Lateral Thinking: “A way of thinking that seeks a solution to a problem through unorthodox methods or elements that would normally be ignored by logical thinking.” (Oxford English Dictionary)
According to Dr. Edward de Bono, there are two types of thinking. He calls one "vertical thinking" that is, using step-by-step logic. He calls the other "lateral thinking" which involves disrupting an apparent normal-thinking sequence and arriving at the solution from another angle.
