de bono blog

Run your own race

In his book, Sur/petition Dr Edward de Bono discusses how competition will no longer be enough in the future and why there will be a need to shift to sur/petition. The word competition means ‘seeking together.’ This means accepting that you are running in the same race as your competitors. Your behaviour is quite largely determined by the behaviour of the competitors. Sur/petition means “seeking above” or creating your own race. It means creating new “value monopolies.”

An example of sur/petition I’ve watch grow and develop is the establishment and growth of an Adelaide-based business called WOMANLY. On the surface it may seem that WOMANLY is just another retailer competing against other retailers, albeit working in the niche market of women’s designer clothing sizes sixteen to twenty two.

how to have creative ideas

62 GAMES TO DEVELOP THE MIND

Everybody wants to be creative. Creativity makes life more fun, more interesting and more full of achievement, but too many people believe that creativity is something you are born with and cannot be learned.

launch of the six value medals

The key to making decisions that will deliver maximum value lies in creating a framework that is specific enough to add meaning but is also pliable enough to expand and contract with each unique challenge.

 

The skills taught in Six Value Medals help people quickly but thoroughly scan for values, prioritize which values are the most important to pursue, and then ensure that top values are addressed and maximized every step of the way.  It's like putting on a pair of glasses with six lenses, one for each of the six important value categories.