If you wait for opportunities to occur, you will be one of the crowd. Edward de Bono
- An idea that is developed and put into action is more important than an idea that exists only as an idea.
- Creativity involves breaking out of established patterns in order to look at things in a different way.
- Creativity is a great motivator because it makes people interested in what they are doing. Creativity gives hope that there can be a worthwhile idea. Creativity gives the possibility of some sort of achievement to everyone. Creativity makes life more fun and more interesting.
- Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple.
- One very important aspect of motivation is the willingness to stop and to look at things that no one else has bothered to look at. This simple process of focusing on things that are normally taken for granted is a powerful source of creativity.
- Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced.
- We need creativity in order to break free from the temporary structures that have been set up by a particular sequence of experience.
- Sometimes the situation is only a problem because it is looked at in a certain way. Looked at in another way, the right course of action may be so obvious that the problem no longer exists.
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