de bono blog

simplicity – designing a future where less is more.

“Simplicity does not just happen. The evolutionary trend is the other way.  Things get even more complex as we keep adding on and seeking to deliver more.  Simplicity needs a determined effort.  There has to be the will to make things simpler.  There also has to be some special thinking.  Designing for simplicity is not as difficult as trying to simplify something which is already in progress.” 
Dr. Edward de Bono

If we are going to compete, lead and work smarter, we need a framework and set of tools that help us cut through the clutter, that allow us to focus on what is important and not waste our time on the rest.  We need the power of simplicity. 

Quote of the Month: May 2006

"A goal of every living creature is to break out of the box."

Chalres Chic Thompson, author of What a Great Idea!

A Message from Edward de Bono: Creativity & Sport

On a previous trip to Australia, John Buchanan, the coach of the national Australian Cricket Team, asked me to give another session to the team and managers.  The last workshop I gave them was a few years ago and that was followed by great success (winning twenty one internationals and seventeen test matches).  The willingness of the team to look for new ideas is the key point.

In West Australia a colleague of mine was teaching some of my thinking methods to the West Coast Eagles, an Australian Rules Football Team, who then proceeded to win eight matches in a row.  I then personally talked to the team and they proceeded to beat St Kilda, a big rival.

I mention these points to show that creativity is not confined to the arts or to business.  Wherever there is a "reality test" such as the balance sheet in business or the score in sport, there is an interest in new thinking. 

I believe that there is nothing more marvellous than thinking of a new idea.  There is nothing more magnificent than seeing a new idea working. And, there is nothing more useful than a new idea that serves your purpose.  Edward de Bono.

Tudor Creative Thinking Tools Guide

Developed together with Tudor and the de Bono Institute, the Tudor Creative Thinking Tools Guide uses Dr. Edward de Bono's tools to assist students in developing alternative approaches to tackle their day-to-day educational and personal requirements.  This guide helps students develop thinking skills that will allow them to take charge: to set up choices, to make decisions, to consider possibilities, to make things happen.

For further information or to order the Tudor Creative Thinking Tools Guide, please email us.